It’s important to understand that a video is a different form of a standard hosting platform, which at the end of the day can really be something as simple as YouTube. A video host is exactly that a site or service that lets you upload videos to the Internet that you can then share, either directly with your users by way of your website or on social media channels like Facebook and Twitter. Compared to a video hosting platform, a video marketing platform for business goes well beyond allowing you to upload and share your content to include things like player customization; data analysis.
Though most businesses benefit most from using a dedicated marketing platform is in the robust customization options offered. Specifically, the right video marketing platform for business will make it easy for you to control exactly how and where viewers see your video. A business needs a video marketing platform, to upload and store video files which can then be viewed by others. Video hosting sites typically offer viewer restriction options, so users can determine who does and does not have access to certain videos, as well as embedding features to integrate videos into websites, instructional videos, or presentations. Some of the video marketing platforms are:
Motvio is a video hosting & marketing platform that outperforms Vimeo, Wistia, YouTube, and all major video hosting platforms which are regularly available. It has tons of valuable features, more controls, and valuable analytics information about who is watching your videos – from where, for how long, and all such actionable information that helps you fine-tune your video marketing strategies and maximize their profits.
As we know videos are being used as the medium to engage the audience, generate traffic, leads, and sales. And it is essential for your business growth to use videos as well. However, businesses around the world, irrespective of the niche, are tired of paying too much money for regular platforms. They also face problems such as the cost of every year to host and video marketing or annoying & chasing away visitors because their videos are taking ages to load and would keep buffering. So, to put an end to these problems and help your video marketing become easier and more effective, you might need a tool to support you, and of course, saving time and money as much as possible.
Motvio is designed as full control over user’s entire video marketing so they can upload, store, manage and publish videos with just 1-click on a platform, get the ultimate quality of each video and zero delays or buffering and customize videos to match your company’s branding and give your videos a personalized touch.
This software is featured to solve problems related to content marketing with tons of valuable features, more controls, and valuable analytics information about who is watching your videos, complete video management opportunity, highly-sophisticated, and no buffering.
It is the leader in affiliate marketing for small and medium-sized businesses. Wistia provides innovative video marketing software that enables any company to create captivating viewing experiences on their sites and gives them the tools to find, engage, and grow a community of brand advocates. It has tracking capabilities that are available within Wistia. Users can see how long someone watched a video, where they dropped, etc. Wistia is by far the best major player at protecting the content you put up. There are always ways to work around security if someone really wants to download your content, but so far Wistia has been the best.
Vidyard is the online video platform built for business. Its an all-in-one solution for video creation, hosting, management, and sharing that is trusted by thousands of organizations across the globe—from startups to Fortune 500 enterprises. Backed by powerful video analytics, security features, and integrations with other business tools, Vidyard helps marketing and sales teams generate more leads, close more deals, and prove the impact of video. It can demonstrate software quickly to customers in video format but also that the user can personalize e-mail responses and spend less time typing and more time connecting with the customers.
Vimeo is a US-developed, creative video sharing platform that allows you to upload and watch high-quality, long-form videos. Originally intended for aspiring filmmakers, the platform quickly attracted small businesses and innovative individuals looking for a user-friendly video-marketing tool, complete with on-site customization options. Considered to be YouTube’s more professional competitor, it appeals to a mature artsy crowd, rather than the casual vlogger.
Vimeo provides powerful tools for creators to host, share, and sell videos, as well as video solutions to businesses for their internal communications and marketing needs. It is a professional platform than the likes of YouTube, perfect for independent filmmakers and hobbyists who are a bit more serious. The video player is fast and the design is clean. The interface is clean and logical. There is no unnecessary chatter to confuse the user. The platform is used mainly by people who know how to make content, so the user can find quality content with good quality right here.
The market Is full of software that can assist users in video hosting needs. You can even get many interesting features with free tools like YouTube and you can also avail some premium upgrades on the platform of Vimeo. Thus, the software operating tool specifically designed for the marketing field. Some may often find troubles regarding its very restricted work platform that is not suitable for commercial needs with its free version. Vimeo Basic account offers a maximum upload of only 500MB/per and provides access up to 25GB for one year.
Though it is a very useful marketing platform with video hosting it is costly too. Restrictions from the software are also a burden for the users. Individuals and industries from all over the world rely on video content of some kind; success depends on finding the right platform and audience. But some of the platforms are a really useful solution for the market-driven world.